Thursday, November 13, 2014

JA Fellows Commercial Video Competition

This year we have moved the Commercial Video Deadline to an earlier point in the program so that it can make a true impact in the advertisement of your company.
The commercial video deadline date is 
Friday, 01/09/15 @ 12:00p.m.

Criteria
Ø  The company commercial video should grab the viewers’ attention and highlight the company’s product or service in an innovative way. The commercial should bring to life the benefits and use of your product in a way that will be memorable for viewers.
Ø  The clip should clearly demonstrate how the product adds value/ fulfills a need for the target audience.  
Ø  The maximum time allocated for each video presentation is 2 minutes.
Ø  To submit please provide video in .mov, quicktime or mp4 file format to a large file sharing site like DROPBOX and email the link to jafellowsdocs@gmail.com by Friday, 01/09/15 at 12:00p.m.  Once received, videos will then be uploaded on Junior Achievement of Georgia’s Facebook & YouTube page on Monday, 02/16/15.  Voting will be permitted from 02/16/2015 until 03/09/2015. The video with the most votes through to combined outlets will win this category.
Guidelines
Ø  Please note: All videos must adhere to copyright protection guidelines.  Students may not use copyright protected images, music, or references without express written permission.  Proof of approval must be submitted to avoid disqualification.
Ø  When making your video, think of some of the best commercials you have seen – what made them the best and what made them memorable? Were they funny, innovative, or shocking? Did they tell a story? Did they speak to an experience you personally have felt?
Ø  For additional resources on making a video commercial consult the internet. There is a wealth of resources available to guide you in how to approach making a commercial advertisement.  Be sure to project your voices loud when recording so all audio can be heard.