JA Entrepreneurial Competition, Expo & Awards
JA Commercial
Video_________________________________________________
Criteria
Ø
The video should grab the viewers’ attention and
highlight the company’s product or service in an innovative way. The commercial
should bring to life the benefits and use of your product in a way that will be
memorable for viewers.
Ø
The clip should clearly demonstrate how the
product adds value/fulfills a need for the target market.
Ø
The maximum time allocated for each commercial
is 1 minute.
Ø To submit please provide video in .mov,
quicktime or mp4 file format to a large file sharing site like DROPBOX and
email the link to jafellowsdocs@gmail.com
by Friday, 01/12/18 at 12:00p.m. Once received, videos will submitted
to our judging panel for review.
Guidelines
Ø Please
note: All videos must adhere to copyright protection guidelines. Students may
not use copyright protected images, music, or references without express written
permission. Any videos that include music copyright infringement will be
denied. Please cite the music source (artist and song title) at the end of
video even if the music is public domain or royalty free.
Ø
Commercial participants must include JA Company
participants. Only original videos can be submitted and should not have been
previously used for any other purpose.
Ø
Video should capture company name, innovative
use of product, and state unit price.
Ø
When making your video, think of some of the
best commercials you have seen – what made them the best and what made them
memorable? Were they funny, innovative, or shocking? Did they tell a story? Did
they speak to an experience you personally have felt?
Ø
For additional resources on making a video
commercial consult the internet. There is a wealth of resources available to
guide you in how to approach making a commercial advertisement. Be sure to
project your voices loud when recording so all audio can be heard.
Key Points Assessed by Judges
Ø
This year’s commercial judging will be done by a
committee inclusive of JA of Georgia staff members. They will take into account
the following:
o
Innovation
o
Creativity
o
Video Quality
o
Ability to communicate:
§
Benefits of product
§
How the product adds value/fulfills a need for
the target market