The Commercial Video Competition is apart of the Annual JA Fellows Competition. This category has a deadline prior to the event in March. We have aligned the deadline at an earlier point in the program so that your company commercial can be an effective tool for marketing.
Criteria
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The video should grab the viewers’ attention and
highlight the company’s product or service in an innovative way. The commercial
should bring to life the benefits and use of your product in a way that will be
memorable for viewers.
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The clip should clearly demonstrate how the
product adds value/ fulfills a need for the target audience.
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The maximum time allocated for each video
presentation is 2 minutes.
Ø To submit please provide video
in .mov, quicktime or mp4 file format to a large file sharing site like DROPBOX
and email the link to jafellowsdocs@gmail.com by Friday, 01/08/16 at 12:00p.m. Once received, videos
will then be uploaded on Junior Achievement of Georgia’s Facebook & YouTube
page on Monday, 02/15/16. Voting will be
permitted from 02/15/2016 until 03/07/2016.
The video with the most votes through the combined outlets will
win this category.
Guidelines
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Please
note: All videos must adhere to copyright protection guidelines. Students may not use copyright protected
images, music, or references without express written permission. Proof of approval must be submitted to avoid
disqualification.
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Video participants must include Fellows
participants. Only original videos can be submitted and should not have been
previously used for any other purpose.
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Video should feature the company name, describe
innovative use of product, and state unit price.
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When making your video, think of some
of the best commercials you have seen – what made them the best and what made
them memorable? Were they funny, innovative, or shocking? Did they tell a
story? Did they speak to an experience you personally have felt?
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For additional resources on making a video commercial
consult the internet. There is a wealth of resources available to guide you in
how to approach making a commercial advertisement. Be sure to project your voices loud when
recording so all audio can be heard.