JA Fellows Commercial Video
The Commercial Video Competition is apart of the Annual JA Fellows Competition. This category has a deadline prior to the event in March. We have aligned the deadline at an earlier point in the program so that your company commercial can be an effective tool for marketing.
Criteria
Ø
The video should grab the viewers’ attention and
highlight the company’s product or service in an innovative way. The commercial
should bring to life the benefits and use of your product in a way that will be
memorable for viewers.
Ø
The clip should clearly demonstrate how the
product adds value/fulfills a need for the target market.
Ø
The maximum time allocated for each commercial
is 2 minutes.
Ø
To submit
please provide video in .mov, quicktime or mp4 file format to a large file
sharing site like DROPBOX and email the link to jafellowsdocs@gmail.com by
Friday, 01/06/17 at 12:00p.m. Once received, videos will then be uploaded
on Junior Achievement of Georgia’s Facebook & YouTube pages on Tuesday, 01/17/17 and will remain
on these platforms until Monday, 03/06/17. During this period, we encourage you to have
people view, like, and share your videos as a promotion and exposure strategy.
Guidelines
Ø
Please
note: All videos must adhere to copyright protection guidelines. Students may
not use copyright protected images, music, or references without express
written permission. Proof of approval must be submitted to avoid
disqualification.
Ø
Commercial participants must include Fellows
participants. Only original videos can be submitted and should not have been previously
used for any other purpose.
Ø
Video should capture company name, innovative
use of product, and state unit price.
Ø
When making your video, think of some of the
best commercials you have seen – what made them the best and what made them
memorable? Were they funny, innovative, or shocking? Did they tell a story? Did
they speak to an experience you personally have felt?
Ø
For additional resources on making a video
commercial consult the internet. There is a wealth of resources available to
guide you in how to approach making a commercial advertisement. Be sure to
project your voices loud when recording so all audio can be heard.
Key Points Assessed by Judges
Ø
This year’s commercial judging will be done by a
committee inclusive of JA of Georgia executives. They will take into account
the following:
o
Innovation
o
Creativity
o
Video Quality
o
Ability to communicate:
§
Benefits of product
§
How the product adds value/fulfills a need for
the target market